To create a custom report, click the “Customization” tab in Analytics and then click the “New Custom Report” tab. Pick your metrics first (I recommend a Unique Visitors and Conversion Rates and couple that with the geographic dimension) Tracking Offline Conversions This step is crucial for local businesses that want to measure performance. Fortunately, this […]
Yext.com and control the majo listings
From a single dashboard. Keep in mind, though, that Yext.com doesn’t come for free, and you will have to pay a few hundreds dollars for a year of service. Another avenue to take would be to outsource this process. In this scenario, you will most likely pay a one-time fee for verification and optimization of […]