The position-base model is a model where it gives 40% of each conversion to the first and the last touchpoint. And then the other 20% is divide by the additional touchpoints in between. This model creates a U, where the first touch and the last are going to get the most priority, but then we’ll also divide some of that to the touchpoints in between. Time Decay Model Time decay model. This model gives creit more to the touch points as they move closer towards conversion. So again, if we talke about organic, would be at the beginning, would only get a little bit. If they came back through social, social would have more of a play. IF they came back through direct, that a little bit more.
This will be focusing on generating
Then let’s say ads was the final one, that would get the most creit in this specific model here. How Do We Choose the Right Model? So how do we Botswana Email List choose? As we talke about, you have a couple of different options, a couple of different choices and you can run tests on these to see which ones make the most sense for you. As we talke about, last touch is actually the default in Google Analytics for your conversions, your goals, your e-commerce.
The most companies
It’s also the default in Google ads if you’re using it there. Now this is the most conservative strategy and it’s going to give all the creit on the last channel engage. On the opposite of that would be more growth-oriente. who are looking at varie growth models BR Lists or want to just get a number of people in the pipeline. First touch might be the one for you and this gives all the creit to that first channel, so you would invest in that channel that’s going to drive the most people to your site. Linear is going to distribute it like we talke about equally across the channels. This would be more of a moderate approach.