One of the main objectives of advertisers when launching campaigns on Meta is to successfully reach their target audience.

In Spain we have almost 20 msers , which makes segmentation work 100% necessary, both to increase the performance of campaigns and reach our potential customers, as well as to reduce costs and optimize budgets.

Importance of precise segmentation by audiences in Facebook Ads

To correctly segment your audience, it is essential to know your potential Hungary Mobile Number List client as much as possible. To do this, it is best to have a well-defined and profiled buye with all the relevant information about the user.

By correctly segmenting our Facebook campaigns we will achieve:

• Reduce costs and optimize the available budget.

• Reach our target audience, which is closer to converting, since they are interested in what you offer.

• Increase conversions.

• Extract more relevant information from our audience and their behavior.

•  Exclude users who are not interesting and who will not provide any benefit.

In this post, we are going to look at the types of audiences in Facebook Ads and how to get the most out of them.

Types of audiences in Facebook Ads

From thudiences ” section, you can check all the options that Facebook gives us to segment our campaigns.

We find three main groups of audiences depending on the data source: custom audiences, similar audiences and saved audiences .

In this case, the best thing (as in any marketing strategy) is to combine different types of audiences. Combining different types of audiences is 100% necessary to impact all of our audiences and optimize our campaigns to the maximum.

Custom Audiences

These audiences are used to re-engage users who have interacted with your business, both from Facebook and from your origins.

Some examples of custom audiences :

From your origins:

• Website visitors (used to rmk visitors to a landing  France Phone Number List page or the entire website).
• Customer lists. Uploading the list from the database beforehand.
• Users who have interacted with the application.
• ..

Meta Sources:

• People who have completed a form you have published.
• Users who have interacted with an uploaded video.
• Users who have made purchases within the platform.