Bid on commercial How to apply the elements of the buyer’s journey to the company website. Publishd by Valeria Caglioni You can find me on: Updatd the:January. Reading time minutes buyer’s journey company website In some articles previously publishd on. The blog we talkd about the buyer’s journey, explaining in particular the phases that a potential customer goes through during a purchase search. Awareness Consideration Decision. The study of a buyer’s journey is essential to define keywords and contents.

Maintain a negative keyword list

That will be the subject of the campaign, but even more essential is the updating of. The main salesperson in a B B company, the wedding photo editing service company website, to support the buyer journey. Today we will try to analyze it to understand how to improve the performance of the site. How to apply the elements of the buyer’s journey to the company website .The process that leads to the insertion of the elements of the purchasing path within. The website is part of a broader strategy which aims to create an extremely engaging. Browsing experience for visitors, shorten the process times sales and generate higher quality leads.

Set up conversion tracking

Find out how to transform your site into your company’s main marketing tool. Let’s start analyzing the site to understand how to adapt it to the purchasing cycle of buyers. Change your perspective It happens more often than you might think that the contents of. The site are developd from an internal perspective of the company to be communicatd externally. Although it does not seem like an error, in a superficial analysis, an approach of this type does not at all take into account the BR Lists perspective of. The customer (whether potential or already acquird) who will most likely not search online for a specific brand, but rather for a solution to his problem.