SEO so thinking about strategic advantage can be a good way to screen clients. If they have no underlying business advantage, ask yourself if you really want to be doing SEO for these people? In terms of price: What is the value of the product or service to the buyer? Are there established price points for products or services in this area? Is the customer price sensitive? Will a small decrease in price gain you extra market share? Or will a small increase be indiscernible, and so gain you extra profit margin? What discounts should be offered to trade customers, or to other specific segments of your market? How will your price compare with your competitors? Again, even if you have little or no control over these aspects, then it still pays to ask the questions. You’re looking for underlying business advantage.
That you can leverage
Once we’ve optimized the offer, we then look at conversion. 2. Conversion Optimization There’s the obvious conversion most search marketers know about. People arrive at a landing page. Some people buy what’s on offer, and some leave. So, total conversions/number of views x 100 equals the conversion rate. However, when it comes to SEO, it’s not just about the conversion rate of a landing page. Unlike PPC, you don’t have precise control over the entry page. So, optimizing for France Phone Number List conversion is about looking at every single page on which people enter your site, and optimizing each page as if it were an entry point. What do you want people to do when they land on your page? Have a desired action in mind for every page. It might be a sign-up. It might be to encourage a bookmark..
It might be to buy something
It might be to tweet. Whatever it is, we need to make the terms of engagement, for the visitor, clear for each page – with a big, yellow highlight on the term “engagement”! Remember, Google are likely looking at bounce-back rates. So, there is a conversion rate for every single page on your site, and they’re likely all different. Think about the shopping cart process. Is a BRLists buyer, particularly a mobile buyer, going to wade through multiple forms? Or could the sale be made in as few clicks as possible? Would integrating Paypal or Amazon payments lift your conversion rates? What’s your site speed like? The faster, the better, obviously. A lot of conversion is about streamlining things – from processes, to navigation to site speed. At this point, a lot of people will be wondering.
