Matt Cutts informs us it’s all about the users, and that’s a fair enough spin of the matter, too. There was, and is, a lot of junk in the SERPs, and Mahalo was not a partner of Google, so any expectation they’d have a say in what Google does is unfounded. The take-away is that Google will set rules that work for Google, and if they happen to work for the webmaster community too, well that’s good, but only a fool would rely on it. Google care about their bottom line and their projects, not ours. If someone goes out of business due to Google’s behaviour, then so be it. Personally, I think the big technology companies do have a responsibility.
Beyond themselves to society
Because the amount of power they are now centralising means they’re not just any old company anymore, but great vortexes that can distort entire markets. For more on this idea, and where it’s all going, check out my review of “Who Owns The Future” by Jaron Lanier. So, if you see SEO as a matter of playing by their rules, then fine, but keep in mind “those who can give you Australia Phone Number List everything can also take everything away”. Those rules weren’t designed for your benefit. Opportunity Cost There was a massive opportunity cost by following so called ethical SEO during the 2000s. For a long time, it was relatively easily to get high rankings by being grey. And if you got torched, you probably had many other sites with different link patterns good to go. This was against the webmaster.
Guidelines but given marketing
Could be characterized as war, one does not let the enemy define ones tactics. Some SEOs made millions doing it. Meanwhile, a lot of content-driven sites disappeared. That was, perhaps, my own “a stopped clock is right two times a day” moment. It’s not like I’m going to point you to all the stuff I’ve been wrong about, now is it 🙂 These days, a lot of SEO is about content and how that BRLists content is marketed, but more specifically it’s about the stature of the site on which that content appears. That’s the bit some pundits tend to gloss over. You can have great content, but that’s no guarantee of anything. You will likely remain invisible. However, put that exact same content on a Fortune 500 site, and that content will likely prosper. Ah, the rich get richer. So, we can say.