The picture. If you’re a small player, the content needs to appear in the right place, be very tightly targeted to your audiences needs so they don’t click back, and it should be pushed through various media channels. Content, even from many of these “ethical SEOs”, used to be created for search engines in the hope of netting as many visitors as possible. These days, it’s probably a better strategy to get inside the audience’s heads and target it to their specific needs, as opposed to a keyword, then get that content out to wherever your audience happens to be. Unless, of course, you’re Fortune 500 or otherwise well connected, in which case you can just publish whatever you like and it will probably do well. Fair? Not really, but no one ever said this game was fair. Whatever Next? Do I know what’s going.
To happen next In ten years time
Nope. I could make a few guesses, and like many other pundits, some guesses will prove right, and some will be wrong, but that’s the nature of the future. It will soon make fools of us all. Having said that, will you take a punt and tell us what you think will be the future of SEO? Does it have one? What will look like? If you’re right, then you can point Belgium Phone Number List back here in a few years time and say “Look, I told you so!”. If you’re wrong, well, there’s always historical revisionism 🙂 Optimizing The SEO Model SEO has always been focused on acquisition. The marketing strategy, based on high rankings against keyword terms, is about gaining a steady flow of new visitors. If a site ranks better than competing sites, this steady stream of new visitors will advantage the top sites.
To the disadvantage of those sites
beneath it. The selling point of SEO is a strong one. The client gets a constant flow of new visitors and enjoys competitive advantage, just so long as they maintain rank. A close partner of SEO is PPC. Like SEO, PPC delivers a stream of new visitors, and if you bid well, and have relevant advertisements, then you enjoy a competitive advantage. Unlike PPC, SEO does not cost per click, or, to be more accurate, it should cost a lot less per click once the SEOs fees are taken into account, so SEO has enjoyed a stronger selling point. Also, the organic BRLists search results typically have a higher level of trust from search engine users. 91% prefer using natural search results when looking to buy a product or service online”.[Source: Tamar Search Attitudes Report.
