Your email subject line is the first thing your recipient sees, so it’s important to make it count. A well-crafted subject line can increase your open rate by as much as 50%. Here are some tips for crafting a subject line that gets results: keep it short and sweet. Your subject line should be no more than 70 characters long, so that it’s easy to read on a mobile device. Use clear and concise language. Avoid using jargon or technical terms that your recipient may not understand. Use keywords. If you’re sending an email about a specific product or service, be sure to include relevant keywords in the subject line. This will help your email show up in search results. Personalize the subject line. If you have the recipient’s name, use it in the subject line.
This will make the email feel more personal
And increase the chances of it being opened. Create a sense of urgency. Use words like “now,” “today,” or “limited time” to create a sense of urgency and encourage the recipient to open your email right away. Use emojis. Emojis can be a fun and effective way to grab your recipient’s attention. Just be sure to use them sparingly and appropriately. Test different subject lines. The best way to find out what works is to test different subject lines and see which ones get the best results. You can use a tool like mailchimp or aweber to track your open rates and see which subject lines are most effective. Here are some Image Masking Service examples of good subject lines: new sale: save 50% on everything your free report is ready to download [recipient name], i need your help urgent: this offer expires tomorrow the newest trend in [industry] by following these tips, you can craft subject lines that will get your emails opened and read.
Here are some additional tips for crafting a subject line
That gets results: use active verbs. Active verbs are more engaging than passive verbs. For example, “get 50% off” is more likely to be opened than “50% off is available.” use numbers. Numbers are attention-grabbing and can help you quantify the benefits of your offer. For example, “10 ways to improve your email marketing” is more likely to be opene than “how to improve your email marketing.” use benefits. What’s in it for BR Lists the recipient? Make sure your subject line clearly states the benefits of opening your email. For example, “get a free report on how to improve your email marketing” is more likely to be opene than “free report on email marketing.” avoid using all caps or exclamation points. These can make your subject line look spammy. Proofread your subject line carefully.
