One look at the title is enough to understand what the text below it will be about. Websites are not books where we tolerate monotonous content. Our attention span on the Internet is very short, we only have a moment to draw someone’s attention to what we care about. Keep this in mind and style your text in such a way that people who are just quickly scanning the content with their eyes can capture the most relevant information. 7. Write specific, short sentences. Try to state what you want to convey to others in the most concise form. Yes, sometimes it is unavoidable to expand a sentence with many words, but in general it is a good idea to stick to this principle. It is important for web users to be specific.

A chance of losing the thread somewhere

They visit a website to get some benefit from it. So don’t force them to wade through fancy text and get to the point as quickly as possible. Short sentences are also read dynamically. We quickly catch one thought after another. Then we don’t have Malta Email List much of in the middle of a very long sentence. 8. Try to match of the website. In a sense, this is a continuation of the sixth point where I mentione that the content should be intende for people who scan it with their eyes.

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The language with look

Well HTML gives us many options: text in different sizes fat text centering underline text in different colors bullete and numbere lists alternate text BR Lists with images, etc. I want to say that content is not just black text on a white background. into an eye-pleasing shape. Therefore, the language and story of the place must fit perfectly into the general environment. Everything should form a single harmonious whole. 9. Make the content around the forms clear. I assume your site has forms that end with some kind of or an action relate to you.