Engagement for an given page is a win regardless of whether it impacts your rankings or your Panda situation. The mantra about doing what is right for the users, not the search engine may sound cliche but they reality is that most of your. Decisions and priorities should be driven by giving the user what they want. I won’t pretend that this is the short road to SERP dominance but my philosophy is to target the user with 80% of your efforts and feed the engines with the other 20. Thanks Jonah Jonah Stein has 15 years of online marketing experience and is the founder of ItsTheROI, a San Francisco Search Engine Marketing Company that specializes in ROI driven SEO and PPC initiatives. Jonah has spoken at numerous industry conferences including Search Engine Strategies, Search Marketing.
Expo SMX Advanced SIIA On Demand
the Kelsey Groups Ultimate Search Workshop and LT Pact. He also developed panels Virtual Blight for the Web 2.0 Summit and the Web 2.0 Expo. He has written for Context Web, Search Engine Land and. SEO Book Jonah is also the cofounder of two SaaS companies, including. CodeGuard.com, a cloud based backup service that provides a time machine. For websites and Georgia Phone Number List Hubkick.com, an online collaboration. And task management tool that provides a simple way for. Groups to work together-instantly. Branding & The Cycle Since it took me a few hours to put together my SMX presentation I figured it was worth sharing that information on the blog as well. This post will discuss examples of how Google has dialed up their brand bias over time & points to where.
Google may be headed in the future
Note that I don’t have anything against them promoting brands, I just think it is dishonest to claim they are not. Against All Odds When analyzing Google’s big-brand bias the question is not “do some small sites manage to succeed against all odds” but… What are the trends? What are the biases? Quotable Quotes Eric Schmidt once stated that “Brands are the solution, not the problem. Brands are how you sort out the cesspool. Brand affinity is clearly hard wired.” We have a fear of the unknown. Thus that which we have already BRLists experienced is seen as less risky than something new & different. This is a big part of why & how cumulative advantage works – it lowers perceived risk. A significant portion of brand-related searches are driven by offline advertising.
