Websites are not books where we tolerate monotonous content. Our attention span on the Internet is very short, we only have a moment to draw someone’s attention to what we care about. Keep this in mind and style your text in such a way that people who are just quickly scanning the content with their eyes can capture the most relevant information. 7. Write specific, short sentences. Try to state what you want to convey to others in the most concise form. Yes, sometimes it is unavoidable to expand a sentence with many words, but in general it is a good idea to stick to this principle.

I assume your site has forms

It is important for web users to be specific. from it. So don’t force them to wade through fancy text and get to the point as quickly as possible. Short sentences are also read dynamically. We quickly catch one thought after another. Then we don’t have New Zealand Email List much of a chance of losing the thread somewhere in the middle of a very long sentence. 8. Try to match the language with the look of the website. In a sense, this is a continuation of the sixth point where I mentione that the content should be intende for people who scan it with their eyes. Well, HTML gives us many options: text in different sizes fat text centering underline text in different colors bullete and numbere lists alternate text with images.

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The language and story

I want to say that content is not just black text on a white background. The content can be freely manipulate into an eye-pleasing shape. Therefore, of the place must fit perfectly into the general environment. Everything should form a BR Lists single harmonious whole. 9. Make the content around the forms clear. I that end with some kind of or an action relate to you. So you have to “convince” users to use them. How? Provide a correct textual and visual environment.