Past when it was relatively cheap to position in the SERPs If you receiv a lot of slightly off-topic traffic, big deal, it’s not like it cost anything. Or much. These days, because it’s growing ever more costly to position, we’re increasingly challeng by the “growth by acquisition” problem. Consider optimizing in two areas, if you haven’t already. 1. Offer Optimization We know that if searchers don’t find what they what, they click back. The click back presents two problems. One, you just wast time and money getting that visitor to your site. Secondly, it’s likely that Google is measuring click-backs in order to help determine relevancy. How do you know if your offer is relevant to users? The time-test way is to examine a couple of the 4ps. Product, price, position, and place. Place doesn’t matter so much.
As we’re talking about the internet
Although if you’ve got some local-centric product or service, then it’s a good idea to focus on it. Promotion is what SEOs do. They get people over the threshold. However, two areas worth paying attention to are product and price. In order to optimize product, we ne to ask some fundamental questions: Does the customer want this product or service? What nes does it satisfy? Is this obvious within a few seconds of viewing the page? What features does it have to meet these Denmark Phone Number List nes? Are these explain? Are there any features you’ve miss out? Have you explain all the features that meet the ne? Are you including costly features that the customer won’t actually use? How and where will the customer use it? What does it look like? How will customers experience it.
What size color should it be
What is it to be call? How is it brand? How is it differentiat versus your competitors? What is the most it can cost to provide, and still be sold sufficiently profitably? SEOs are only going to have so much control over these aspects, especially if they’re working for a client. However, it still pays to ask these questions, regardless. If the client BRLists can’t answer them, then you may be dealing with a client who has no strategic advantage over competitors. They are likely running a me-too site. Such sites are difficult to position from scratch. Even older sites that were at one point highly differentiat have slid into an unprofitable me.
