Tool, Ubersuggest, and Bing’s Keyword Tool, you will have plenty of data to work with. Of course, you shouldn’t forsake the market research of the equation. You and/or your client can survey their customers to discover how exactly they describe your business, your services/products or your geographic area. For example, you’ll learn if there are […]
Data aggregators take their data seriously
Very serious about local search, you will make sure to claim and verify listings with major IYPs, too. Start with the most important ones: Yellowpages.com; Yelp.com; local.yahoo.com; SuperPages.com; Citysearch.com; Insiderpages.com; Manta.com; Yellowbook.com; Yellowbot.com; Local.com; dexknows.com; MerchantCircle.com; Hotfrog.com; Mojopages.com; Foursquare.com; etc. You shouldn’t forget business and industry associations such as bbb.org or your local chamber of […]
Correction campaign have in mind that
he site associated with the business, and sometimes even scans of official documents. Remember – after you fix your data inaccuracies with the aggregators, it’s still a smart idea to claim and verify listings in major IYPs as data moves slowly from upstream data providers to numerous local search platforms your business is listed in. […]
It’s usually just a part of their marketing
Budget which can be anywhere from 2% to 20% of sales depending on a lot of factors including, but not limited to: Business objectives Company size Profit margins Industry etc. What does this mean to you? If you are selling services, you will need to have as much of this data as possible. Planning And […]
They exist on a higher level and are something
Too broad to work with. g company executives/leadership need to set. This is why we need specific goals, KPIs and targets. Without getting into too many details, goals could be defined as specific strategies geared towards accomplishing an objective. For example, if your objective is to “grow your law firm,” a good goal derived from […]
How to measure and quantify all
This. How to track track conversion funnels across a big site. It’s true, it’s difficult. It many cases, it’s pretty much impossible to get adequate sample sizes. However, that’s not a good reason to avoid conversion optimization. You can measure it in broad terms, and get more incremental as time goes on. A change across […]
Make your life difficult in terms of
SEO so thinking about strategic advantage can be a good way to screen clients. If they have no underlying business advantage, ask yourself if you really want to be doing SEO for these people? In terms of price: What is the value of the product or service to the buyer? Are there established price points […]
This didn’t really matter too much in the
Past when it was relatively cheap to position in the SERPs If you receiv a lot of slightly off-topic traffic, big deal, it’s not like it cost anything. Or much. These days, because it’s growing ever more costly to position, we’re increasingly challeng by the “growth by acquisition” problem. Consider optimizing in two areas, if […]
Your site stood a high chance of ranking
Ask people for links. Find keywords with traffic. Publish pages focus on those topics. There us to more certainty of outcome. If the outcome is not assur, then so long as a site is crawlable, why would you ne an SEO? You just ne to publish and see where Google ranks you. Unless the SEO […]
The Parade Either by coincidence
Or design, Google’s algorithm shifts have made SEO less of a sure proposition. If you rank well, the upside is still there, but because the result is less certain than it used to be, and the work more involved than ever, the risk, and costs in general, have increased. The more risky SEO becomes in […]
SEO is about content but that’s only half
The picture. If you’re a small player, the content needs to appear in the right place, be very tightly targeted to your audiences needs so they don’t click back, and it should be pushed through various media channels. Content, even from many of these “ethical SEOs”, used to be created for search engines in the […]
Of course the ever pleasant
Matt Cutts informs us it’s all about the users, and that’s a fair enough spin of the matter, too. There was, and is, a lot of junk in the SERPs, and Mahalo was not a partner of Google, so any expectation they’d have a say in what Google does is unfounded. The take-away is that […]