We take an axis and we choose our targets that our audience cares about. We choose two targets. This could be price or healthfulness or performance or skill level, whatever. You put one on X and one on Y and you have the two extremes there. Then you start to […]
If you’re looking to change the way you market. Change the way you tell stories, and change the way that you approach acquiring new. Customers or your audience, it’s a very powerful book. It’s a very easy read. Marketing to Those Who Matter. But what Seth is really getting at […]
Practicing hakalau Our nervous system gets very tire if we have to concentrate on a short field of view (screen, details on a presentation, etc) for a long time. Then there is overstimulation. The hakalau exercise (the name comes from Hawaii) is base on the fact that we break away […]
Correct setting is also key Let’s not sit with our backs to the light source, because anything that appears as a clearance or shadow will distract the audience unnecessarily. Wallpapers In the theory of photography, the spectrum is the image, everything we see in the frame, while the punctum is […]
What can help when recording on the phone? Flip the screen so you’re not looking at yourself. The same principle applies to videoconferencing. Look at the camera, at the presentation, or at other people. And when setting up the camera, it is worth remembering about the right height. A camera […]
This is a real challenge for brands. The winners will be those that convince consumers the fastest that they can give them all this at the highest level. SPEAK SO THEY WILL LISTEN – BUSINESS SPEECHES ARTICLE December 14, 2022 3 elements that will raise the level of your online […]
However this must be done without sacrificing service quality and customer service. Consumers would like brands and retailers to offer better options that support environmental protection. 68% of respondents would like to improve the quality and quantity of packaging use in online sales. E-retailers should also look at areas where […]
We recommend reading blog-small-preview-5-traps-online-business-62f0336c36c8a962527017.png ARTICLE 5 pitfalls that are holding back your online business Read This means that brands should prepare a two-pronge strategy. Inspire consumers first. They also nee to make sure that with a lot of competition, they should take care of the right strategy and communication in […]
Cover future-shopper-report-63b88d9be13ac847907821.png Roś Natalia Roś, Laba journalist As every year, Wunderman Thompson, a creative agency and technology consultancy in one, analyzes international markets and consumer behavior to provide insights into the future. This is the sixth eition of The Future Shopper report. Our summary will give a picture of macro-trends […]
So how can an employer make sure of. The candidate’s skills, and how can a specialist stand out from the rest when applying for a dream position? Professional accreitations and certifications come in handy – we have already talke about PMI certification for project managers. Today we will look at […]
We have the Management Board above us, so the structure is not that develope. I have also worke with a Brand Manager before. Currently, I communicate with the marketing department and internal stakeholders (with project managers from various departments), because my task is to respond to their nees. My work […]
Then I move on to analyzing what the situation looks like on all channels on a given day. I watch how the statistics change, how the campaigns are doing. Then he goes about executing the plans. My day can be summe up in three words: strategy, optimization, execution. Strategy I […]
